In-Depth
The sub-brand “Suro-Men” was created to answer this problem. Suro-men being a combination of the katakana version of slow equaling “suro” and “men” meaning noodles in Japanese creates the fun to say name “Suro-Men”. This is paired with the tag line of slow-paced noodles. This takes into consideration the idea of slow-paced living that is meant to be communicated when eating the noodle. Suro-Men offers its customer a window  into break time, an ability to let their hair down and relax as they take a break from their busy lives. Subsequently for the younger children market, the name is friendly and fun to say.
Pinterest Ad.
Pinterest Ad.
Pinterest Ad. Mockup
Pinterest Ad. Mockup
Web Banner Ad. Mockup
Web Banner Ad. Mockup

YOU MAY ALSO LIKE