Hey there!
I'm Christian, the designer behind cal design + media.
I believe that in design form must follow function but not without experimentation. Design must have purpose. It must impact the lives of the people who interact with it working to aid their lives in one way or another. We live in a world where the few are in power. Showing diversity through our work is essential in creating inclusive design. I believe good design can and should be used to eliminate the disparity between complex and simplistic.
cal design + media provides creative solutions with the principals of...
Research Driven Design
Research is the most important part of the design process, it influences all aesthetics.
Research is the most important part of the design process, it influences all aesthetics.
Visual Experimentation
Lets take some risks. I love pushing the envelope and creating impactful communication.
Lets take some risks. I love pushing the envelope and creating impactful communication.
Ethical Responsibility
Design is a powerful tool and I feel it is our responsibility to create work that acts as a voice for
those silenced.
Design is a powerful tool and I feel it is our responsibility to create work that acts as a voice for
those silenced.
Priority of Strategy
Strategy leads to success. Developing and pursuing effective creative strategy is essential
Strategy leads to success. Developing and pursuing effective creative strategy is essential
Sustainable Practices
As creatives it is our duty to understand & reduce the impact we create in every step of the
design process.
As creatives it is our duty to understand & reduce the impact we create in every step of the
design process.
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